The food packaging industry has experienced a significant shift in recent years due to the increase in consumer demand for both in-person and online grocery shopping. This has led to the emergence of various packaging options, such as biodegradable food containers and plastic takeaway containers, which are becoming increasingly popular due to advancements in technology and their eco-friendliness.
As the importance of food packaging continues to grow, new packaging trends and modifications are being introduced daily to cater to the ever-changing needs of consumers. In this article, we will explore the top five food packaging trends that businesses should be aware of to remain competitive in the industry.
Clear and Transparent Labeling
Consumers today are more conscious about what they eat and prefer to buy products with clear and transparent labeling. Clear labeling of the contents used in the product is essential. This helps consumers make informed decisions about their purchases. Clear labeling also helps to build brand identity and enables consumers to make conscious purchases.
Personalization is becoming a significant trend in food packaging. Brands are using printed names and customized packaging to give a personalized touch to their products. Customized packaging can include the use of bags, boxes, stickers, and gift tags to improve brand recall and appeal. In the future, more customized packaging designs are expected to emerge to meet consumers’ unique and ever-changing needs. Innovative packaging design with a personal touch can help brands bridge the gap between consumer needs and product reality.
One of the most significant packaging trends that have had a significant impact in 2021 is the move towards eco-friendly packaging.
Many eco-friendly packaging alternatives are gaining popularity, from the ban on plastic bags in supermarkets to the replacement of plastic straws with paper in restaurants.
Nowadays, most food packaging companies have switched to biodegradable food containers, abandoning plastic.
Packaging for Frozen Foods
The food packaging industry has embraced the use of frozen food packaging to a great extent. This has led to a high demand for packaging materials such as shrink film, wax-coated cardboard, glass, aluminum, flexible bags, lidding films, high-barrier thermoforming film, IQF polyethylene, and skin film, among others. Materials commonly used for frozen food packaging include cardboard, paperboard, shrink film, skin packs, and more.
Minimalist Packaging for Food Products
Minimalism has emerged as a significant trend in food packaging design, as some packaging companies have moved away from flashy and chaotic designs in favor of a simple and clear approach. This packaging trend not only highlights the product’s value but also avoids overwhelming customers with excessive graphics and artwork. Keeping the design simple and minimalist gives the product a fresh, clean, and simple appearance, while also reducing manufacturing costs.
With various food packaging trends surging now and then you can experiment with food packaging bags and plastic takeaway containers. In this way, you can make your product packaging appealing to the target market and potential customers.
No matter what category of packaging you choose, make sure your food packaging connects to your offline customers online and makes your overall product marketing.